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Tru by Hilton Opens In Lafayette

Oct 30, 2018 02:42PM ● By Staff Writer

Lafayette’s newest hotel, “Tru by Hilton” has opened its doors in River Ranch.

Touted as a “…brand-new hotel experience from Hilton that’s vibrant, affordable and young-at-heart. It’s energetic, but it’s relaxing and comfortable. It’s familiar, and it’s also unexpected. It’s completely reimagined, it’s uniquely Tru.”

Tru by Hilton currently has over 40 open locations and more than 300 hotels in the pipeline. Tru by Hilton is a franchise-only brand.

Designed for success in a variety of markets, the brand will develop in primary and secondary urban, suburban and highway locations in North America, with potential for further international expansion in the future.

Developers of Tru receive the full support of the Hilton Performance Advantage, an integrated system of operational and marketing services that work together to create an unrivaled competitive advantage, including the award-winning guest loyalty program, Hilton Honors®.

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